Safelight Shop
Safelight Berlin is one of Europe’s most beloved analogue photography destinations. Founded by Alessandro Iotti and Chris Morgan, the shop occupies a distinctive all-pink space on Schivelbeiner Straße in Prenzlauer Berg — instantly recognisable and entirely its own. Inside, you’ll find analogue cameras, lenses, film stocks, darkroom supplies, accessories, books, zines, and Safelight’s own cult merchandise, alongside a gallery space and a regular programme of workshops, photo walks, and community events. With 39,000 Instagram followers and worldwide shipping, Safelight’s community extends well beyond Berlin.
The shop is as much a cultural destination as a retail one. It has become a gathering point for Berlin’s analogue photography scene and a first stop for film enthusiasts visiting the city from around the world.
How Safelight uses Kukan
Safelight’s shop has a character that’s hard to convey through a product listing or a flat website page. The space, the curation, the atmosphere — these are part of what makes it worth visiting. The Conversational3D™ tour brings all of that online.
Embedded on their website, the tour lets visitors:
- Browse the shop in photorealistic 3D, experiencing the distinctive design, layout, and product curation as if walking through the door
- Ask the AI guide about products, film stocks, processing services, and workshops instantly
- Purchase cameras, accessories, and prints directly from within the tour, turning browsers into buyers without leaving the experience
For a shop with a global community and worldwide shipping, the tour effectively opens a second location — one that never closes.
